What is “pop culture”? The term appears in news stories and televised shows about what is happening in the world. So…what is happening?

Pop Culture appears to be a subset of Consumerism, the bane of all moral life but the driving force of American Industry. If you need a definition of Consumerism, google or Ai it. My definition is biased and uninformative, seeing as how it paints the phenomenon in a slightly demented ochre.*  For instance, take a moment right now and look around you, in your closets, pantries, and garages. How much of what you see is really needed by you? Or anybody?

Old anti-everything radicals from the 1960s were against consumerism as a type of collateral side hustle, but it fit our narrative as a supporting argument: America didn’t care about the young men sent off to die In Viet Nam, a country that is now one of our biggest trading  partners, supplying Pop Culture and American Consumers with all the useless goods they need. It is a sad thought to think the posterity of the Viet Cong are now knitting garments for anyone who needs cheap underwear.

And there it is, one of the problems with Consumerism: as it advertises(sic) us into a buy buy buy mindset, the powers making all the money never tell us we aren’t buying American Made Products. They don’t hide it from us either…now. So where is the so-called defense of consumerism as a driver of the economy if non-Americans are depositing their American dollars in their own nations’ bank? Do we ship them Pop Culture as a fair trade? Is there a tariff, involved?

That thought just illuminated the purpose, goal, and joie de vivre of pop culture. In the old days, advertisers, hereafter called Admen**, sat around thinking of what useless product to manufacture that people would buy in huge enough quantities to make a huge enough profit. Some of their ideas? Hula Hoops. Frisbees. Pet Rocks. Cabbage Patch Kids.****

But in the new marketing days of Pop Culture, manufacturers can watch the internet, see what “pops” and then go make it to satisfy got-to-have-it consumers. The first product coming to mind is diamonds. They used to be A Girls Best Friend when the Admen were pushing them, Now, EVERY kiss begins with a diamond company whose name begins with K, and somewhere there is a young, impressionable something or other needing to get the kiss, so he/she/they buy one. Consumerism is the model for DEI.  Why limit your markets/suckers? Sell to everyone.  A more obvious product is the people involved in Pop Culture who build a “Brand” or following and then look for products and manufacturers to take advantage of how well “liked” the Brand has become. It appears females are very good at Brand Building. That cuts the number of Admen needed in our modern economic miracle of a country.  It’s poetic karma that old Admen aren’t needed anymore.

There isn’t really enough time to rant about Pop Culture and Consumerism in a short post. A proper rant needs a whole book. But…imagine if we all bought only what we needed? There is lots of collateral damage in an out-of-control consumer economy: homelessness for example, while rich people build houses large enough to house a battalion of Viet Cong.

Consumers’ benefit when we can easily get the things we need, like toilet paper. That’s good for all of us, especially if you find one of the many brands, styles, thicknesses, and patterns that works without tearing you a new one.*** Maybe we can tone down the influence that causes us to need a certain handbag, or sneaker, no matter what it costs. (See past post about Dynamic Model Pricing.)

Eh. Money has the Power, even Pop Culture bows to it, and it’s wrong to hope for a perfect economic system when we are so imperfect, ourselves. Do this next time you need to buy something, though, ask why you want it, first, and see what happens. Unless its toilet paper. Get that one fast.

Caveat: I, too, have stuff I don’t need. When I typed “imperfect”, It meant all of us.

And was it too subtle, talking about Pop Culture and toilet paper in the same post?

*Look that up for help understanding a sentence rife with “irony”.

**There were women in adverting in the Old Days. Guess what they did?

***What a terrible play on words.

****These products experience a life after their normal sales death: collectibles.